About Hoot & Holler

Hi, I'm Caitlin, and I'm so happy you're here.

Hoot and Holler Embroidery was born in November 2022 during one of the sweetest and hardest seasons of my life. I had just welcomed our daughter and was deep in the postpartum days, looking for a creative outlet while on maternity leave. I've always loved making things, so I decided to take a chance on my very first embroidery machine so I could create cute outfits for our little girl. I had no idea that one decision would turn into something I would love so much.

What started as a hobby quickly grew into a business beyond anything I ever imagined. These days, life is a little busier than it was back then. My husband is a firefighter, and together we're raising our two little ones after welcoming our son in June 2025. Between my full-time corporate marketing job, motherhood, and running Hoot and Holler from our home, there's always something keeping us on our toes. It's a full life, and I wouldn't trade it for anything.

The heart behind Hoot and Holler has always been creating pieces that help celebrate life's special moments. From baby's first holidays and back-to-school outfits to family vacations, birthdays, keepsakes, and everyday memories, I love creating pieces that become part of your family's story.

Custom orders are truly my favorite. Whether you have a fully planned-out vision or just a simple idea, I love bringing it to life. If you can dream it, I can probably stitch it, and I'd be honored to create something that's uniquely yours.

Thank you for supporting my small business and trusting me with your special moments. Every order is thoughtfully designed, stitched with care, and means more than you know to our little firefighter family. I'm so grateful you're here, and I can't wait to create something special for you.